IBC has been running since 1967 providing the most influential annual event for professionals engaged in the creation and management delivering of electronic media worldwide and is the newly formed IBC365 editorial team is made up of experienced journalists from broadcast and technology sectors. Together they are bringing over 20 years of experience into a team alongside the network of freelance writers and analysts. Running "by the industry, for the industry" with six leading international bodies who are the partners behind IBC365. Both representing exhibitions and visitors. The insight into their annual convention ensures that it is always relevant, comprehensive and timely. It is in their best interests to support IBC365 and make sure it remains the leading international forum for everybody involved the business. To be able to meet the needs and demands of the new and hugely expanded IBC continuing to create innovative ways of engaging with their audiences. Their new programs are aimed to help the new generation understand the content and media technology professionals to find their feet in the industry.